Hey, I'm Fayo!
But you can call me Fay. Or Copy Chef Fay, if you will.
When I’m not cooking up engaging, persuasive copy for ambitious course creators and coaches, you’ll likely find me with my nose up in a book, watching a rom-com Kdrama on Netflix, or perfecting my donut recipe (yunno, those airy, fluffy types you see on Instagram reels that look like they’ll taste like you’re biting into a cloud. Oh, you’re not on that side of the algorithm? My bad.)
Okay, let’s cut to the chase. I know you’re not here to find out more about me as a person (like how I talk to myself a little too much, and Google everything, and take too long before deciding what to eat, and may still have a crush on Captain von Trapp, and ho— okay that’s enough).
All you really care about is whether or not I’m qualified to write the copy you need and give you the results you desire.
And not to brag, but you’re in safe hands.
I can hear the question in your mind, “Why should I believe you, Fay?”
You see… in 2021, I won a copywriting contest that awarded me $10,000 to further my copywriting career in what is possibly the gold standard for copywriting training in the world, American Writers and Artists Institute (AWAI).
And this was before I even had any ‘formal’ training, so to speak.
But that’s not all. Out of the 8 winners of this scholarship (amidst thousands of entries), I received an award in honor of Clayton Makepeace (think of him as the Michael Jordan of copywriting), who passed on the year before. His wife, Wendy Makepeace, was excited to select my piece as the most persuasive out of all the winners.
Here’s what Wendy had to say about me:
Why am I telling you this?
Look, if I could persuade some copywriting experts (who’ve been in this game for decades) to award me $10,000… then I’m your best bet to craft words that’ll let your clients know that your product is the best thing since sliced bread.
We don’t do safe, bland, boring copy over here. Safe won’t sell those courses. You’re still reading this because my words have managed to hold you captive till now.
And if you’re thinking “But I’m not sure I sound like this”… not to worry. We’ll work together to finetune and perfect your voice that is bold, distinct, and unapologetically you.
So, if you are ready to grow your brand with persuasive copy that does not feel like the written equivalent of a sleep-deprived call center agent on her 4th cup of coffee, working at 2 a.m.…
…then let’s do this. Together.
PS: If you don’t know who Captain von Trapp is, I’m totally judging you right now.
Copy that doesn't sell
Copy Cuisine™ Copy
- A mix of half-baked, plagiarized 'swiped', find-and-replace templates —or worse— soul-lacking, AI-generated content
- Fails to connect with your audience, so gets no engagement
- Tries to sell with sleazy, pushy tactics
- Done only when a product is being launched… like that flaky friend who only calls when they need something
- The poster child for 'Original'
- Makes you a pen pal to thousands of people who enjoy hearing from you and send in lots of replies too!
- Has your audience begging you to give you their money
- Has a schedule as consistent as Lorelai Gilmore’s need for coffee
Copy that doesn't sell
- A mix of half-baked, plagiarized 'swiped', find-and-replace templates —or worse— soul-lacking, AI-generated content
- Fails to connect with your audience, so gets no engagement
- Tries to sell with sleazy, pushy tactics
- Done only when a product is being launched… like that flaky friend who only calls when they need something
Copy Cuisine™ Copy
- The poster child for 'Original'
- Makes you a pen pal to thousands of people who enjoy hearing from you and send in lots of replies too!
- Has your audience begging you to give you their money
- Has a schedule as consistent as Lorelai Gilmore’s need for coffee
OOPS. WHO LET THESE GUYS IN HERE???
“Whenever Fay is working on a project, she could go HOURS without batting an eye at me. And sometimes (who am I kidding? All the time!) it sucks because, hey, I matter too! But at the end of the day, I find satisfaction in seeing Fay giving her all to every project she works on and smashing her clients’ goals.”
-Gastria (Fay’s stomach).
“Fay keeps me awake at night because of the weirdest stuff. Sometimes I just want to chill and watch some Kdrama, but she comes in with these really weird ideas like penning down email leads, story ideas, and hooks (because *gasp* she doesn’t trust me enough to remember them *cue eye roll*), and working on boring apps like Google Docs. Ugh.”
-Cerebella (Fay’s brain)